If your business has gotten this far without a website, you might be wondering: do I need a website for my business? What’s the point if my business is already successful without one? The short answer is that there has never been a better or more important time to invest in a website for your business. A website offers a wide variety of benefits for small businesses, and most of these benefits increase in value exponentially year over year, just like the Internet itself. Not convinced? We’ve gathered the biggest benefits your small business can receive from even a simple website.
A Website Makes You Look Professional and Credible
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business. 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles.
Attract New Customers
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting new leads. Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website, which gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Showcase Products and Services
You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location.
Another thing you can do is publish important information about your products and services on your website to make sure you’re attracting the right customers. For example, if you run a restaurant, you might want to mark any items on your menu that are gluten-free so people with Celiac or other conditions that make gluten dangerous know they can eat in your establishment.
Tell The Story of Your Business
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you stand for, you increase the chances of your customers buying from you. Telling the story of your business shows the real people behind the business. This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Provide Social Proof and Display Your Accomplishments
Displaying your best reviews and/or testimonials prominently on your website is a great way to establish social proof. This might come in the form of personal customer testimonials. Your website is also the perfect place to show off any professional certifications or awards your business has which gives potential new customers confidence that you know what you are doing and talking about.
Google Maps Helps People Find Your Location
A website lets you embed maps directly into your content. An embedded map makes it easy for people who don’t spend a lot of time in your area to find your business. This is particularly great if you host events, as they might attract people who wouldn’t otherwise spend time in the neighborhood your business is in.
Establish Your Place In Your Industry
As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers. Creating a website gives you a space to share what your business is about, establish your role in the industry, and connect with the customers who need you.
Ensure Long Term Success
As of January 2021, almost 4.66 billion people (59.5% of the global population) used the Internet. In many countries, that number is much higher. In the US, for example, over 90% of people are online. Without a website, your business is invisible to these people. As we progress further into the digital era, your business will become invisible to everyone unless you invest in a website. So to stay competitive in this increasingly digital world, your business needs to get online.
Saving You Time and Customer Service
Many businesses get calls from prospects or existing customers asking simple questions about location and hours of operation. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity. At the same time, it helps customers find useful information without needing to call, which ultimately provides an all-around better user experience.
Updates And Announcements
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.