Radio and newspaper ads go out to a wide audience where only a fraction of the audience might be in the market for your product or service. Promotional Products give you the ability to control the distribution and target people who are interested in your product or service. This results in a more powerful marketing effort and better return on investment.

Promotional products have a longer “shelf life” than more traditional forms of advertising such as magazine or radio. People tend to keep promotional items longer than other forms of advertising, and many people actually use the items that they’re given on a regular basis. This gives your company greater exposure among your target audience.

There are many different ways to use promotional products, and you’ll likely find that there are multiple ways you can use them in your own business. Some great uses for promotional products include customer loyalty items, employee appreciation gifts, trade show giveaways, thank you gifts, sales meeting gifts, sales incentives, holiday party gifts, etc.

Every time someone uses your promotional products, your company name is being seen. This leads to recipients thinking of you the next time they need the products or services you provide. If you give away items like hats, t-shirts, sweatshirts or bags, recipients become walking billboards every time they wear it.

Promotional items are inexpensive considering the frequent brand exposure they provide. They have a lower cost-per-impression in the United States than traditional forms of advertising like television commercials and magazine ads, according to the Impressions Study by the Advertising Specialty Institute.

Who doesn’t love a free gift? The fact is that people love promotional items. Whether it’s a sporting event or trade show, people gravitate towards tents, stands and booths that are giving away items. A useful or fun promotional item creates a positive, lasting impression of your company.